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Kanye West launching new energy drink Print E-mail
Thursday, 09 April 2009 12:08
In addition to having a new perfume soon to be in stores, Hip-Hop star Kanye West seeks to expand his empire with a new energy drink. The rapper has teamed with energy drink manufacturers Guru, who will create West’s new drink, which is organic and natural, with no additives or preservatives.

West first became aware of the Guru brand in New York in 2007 and was “intrigued by the company’ innovative approach to beverages.

"I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product," West said in a statement.

West will also help develop the new drink for Guru, which is expected to launch later this year in the United States and Canada.

"We are thrilled to be able to collaborate in the development of a new Guru product with Kanye West, who's talent and creativity embody Guru’s philosophy of finding your inner genius, nurturing it and helping it bloom," added Ray Jolicoeur, co-Founder of GURU.

"GURU reflects the health and creative sensibility of today's consumer who is searching for a drink that reflects who they are and how they live."

West’s new energy drink will be made available through Guru’s website and nationally via Whole Foods Market.

The drink will also be placed in 500 retail locations throughout New York City.

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Kanye West launching new energy drink
Thursday, 09 April 2009
In addition to having a new perfume soon to be in stores, Hip-Hop star Kanye West seeks to expand his empire with a new energy drink. The rapper has teamed with energy drink manufacturers Guru, who will create West’s new drink,...

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Tags: GURU | Kanye West